Paid media creative was developed to support the U.S. Bank Smartly® Checking offer during a broader brand refresh. The goal was to translate the updated brand system into clear, scalable creative across display and social channels.

The work prioritized strong visual hierarchy, simplified messaging, and consistent brand expression across formats. Creative systems were designed to scale efficiently while remaining flexible for optimization.

The final creative delivered a cohesive, on-brand presence that supported performance-driven paid media goals.