Developed a multichannel campaign in collaboration with a copywriter to promote a national student scholarship program and drive downloads and engagement within the Zogo app. Building on a high-performing celebratory theme from the previous year, the creative was refined to improve clarity, accessibility, and performance across display, search, social, and video.

Internally produced creative delivered strong engagement and conversion results, demonstrating that in-house work can perform at or above externally sourced creative while supporting measurable business growth.